I just read an article about marketing Decorative Concrete. Interesting to report that we at Split-Rok Construction have been doing all of what was explained for years. I do not want to risk giving away any of my marketing ideas but one item particularly stands out as to why we are recognized as one of the Northeast premier Decorative Concrete Contractors. Attention to detail and artistic ability. I share these two items freely since they incompass passion for what we do that can’t be taught. You either have it or you don’t. I sell many jobs due to people seeing my enthusiasm that has not wained over 32 years in business. I get as pumped up today as I did when I stamped my first large job atound the pool in my backyard 32 years ago. In my world good is never good enough. Only those who demonstrate a love for what they are doing work here. My men don’t just show up for a paycheck. They show up to be part of creating something that when they are done they can be proud of what they accomplished. I had a contractor call me yesterday referred to me by my concrete supplier Clayton Concrete. He was a new guy in business that had three small projects spread out around New Jersey. The conversation took me back to when i started Split-Rok Consruction 8/6/1985. I was quoting him prices which shocked him. His comment to me when I stated that I’m paid for my ability to install almost perfect stamped concrete. Next question was would it be less expensive if it weren’t so perfect It took my breath away to think that someone would do a substandard job just to make more money. He said that if he paid me what what I wanted he wouldn’t make any money. As far I’m concerned this is not only about the money. We talked a bit more and due to me saying repeatedly that I’m all about detail cost what it may to him,I would not compromise my integrity for any amount of money. My major pointbin writing tjis article like others is to better inform people today of what to be on guard for when chosing the right person for the job. Here’s wha mayt seem.a crazy question to ask your potential Stamped Concrete Contractor. ” How many jobs have you had to remove?” My point is after all my years in business I’ve had to remove a few due to not meeting my standard of excellencd or poor material being delivered. This is why I use Clayton Concrete exclusively. Their standards are at the same level as my standards. One time when i was in business about 5 or 6 years hired a guy who said he knew how to powerwash. I believed him and sent him to wash off an $8,000 job in Rumson that i was extremely proud of the way it turned out. Mult-colored someting we pride ourselves in due to us refusing to use anything but L.M.Scofield color hardener on all stamped concrete we install. Well I sent him to the job confident that he told me the truth that he knew how to powewash. Seemed at the time to be a no brainer. Connect hose start powerwasher,wash and come back next day and seal. Unfortunately no. He had used the wrong tip on the pressure washer and I got a call from the homeowner a very detail oriented person who said Ted you have to come take a look at this job. You can bet my heart dropped in anticipation of what the matter was. Upon my arrival I walked to the of the house where the stamped raised patio was installed to see Nancy ( I will never forget her and her standing there arms folded) say look at this mess. My guy had destoyed my hard work in an hour. “Ted what are you going to do about this?” As I searched my mind for an easy solution acceptable to me and my client the words left my mouth coupled with emotional pain. I will remove it immediately and redo it. Her arms unfolded and although not happy about having to go through that process again my reputation was saved. Cost in excess of $8,000. I can still feel the pain looking back. My integrity was saved. One of my most prized posessions. My point is that anyone who is great at this business has had to remove a few jobs. Those that haven’t in my opinion are not good stamped concrete contractors. I feel asking that one question alone will vet out the bad from the good contractor. Price only should never be your main concern, since over the lifetime of a great job you can be proud of the and sting of paying a bit more wanes. We pay strict attention to detail always. Some minor imperfections may show up once washed but can easily be repaired since years if experience have taught me how to fix them and since I the owner of Split-Rok Construction inspect and oversee all projects big and small you can be assured that you’ll get whatyou paid for. Excellence! I test and check all materials and watch each man to see that he carries out his assigned task. I’ll do a great job. What more could you ask? Ted Mechnick owner of Split-Rok Construction for 32 years. ACI specifications always met and exceeded.
732-915-6391 my personal cell phone number.